The aesthetic look and feel of your website is a key element for success, but not the only component. Having your website up and running, looking pretty, is simply not enough. Regularly updating and maintaining your site is crucial to ensuring that your site is running to its full capacity. Website maintenance is important.
Just like cars, websites require maintenance to operate properly. Your car wouldn’t operate if on the inside (Out of vision) the engine was broken. Properly maintaining your site helps to ensure site security, increase the number of new visitors, boost returning traffic, and more.
In this Bandicoot article, we have discussed what website maintenance is, why it’s important and where you can find a trustworthy company to take the pressures off yourself.
What Is Website Maintenance?
Website maintenance is the process of checking to see whether your website is healthy and performing well. It’s about keeping up with security updates, fresh content, encouraging traffic growth, and making sure your website visitors are happy.
Following on our car theme (As I feel it’s the easiest analogy) …Think of your website as something that needs to be oiled regularly.
Benefits Of Website Maintenance
Increased Website Security
Many modern websites are based on an open-source CMS such as WordPress. Even though WordPress and other systems frequently release security patches, they are prone to hackers who try to exploit outdated software.
A professional website maintenance service will ensure that your website is always kept secure and up to date. This will help you to focus on running your business instead of worrying about your website being hacked or broken.
Boosts Site Traffic
To provide searchers with the best quality content, search engines such as Google raise rankings for websites that are updated regularly. A higher ranking increases your site’s visibility, allowing your content to appear when your target audiences search for relevant keywords. Updating your site with valuable information, fixing broken links, removing duplicate pages, and keeping your content updated will help drive both new and returning visitors.
Your website is a public reflection of your brand. A poorly maintained website with lots of errors, broken links, dead pages, and outdated information projects a brand that doesn’t care – it can cause your business to decline over time.
Routinely examine the look and feel of your website and update it to match your brand image. Check poor grammar and spelling mistakes as quickly as possible — preferably before a customer brings them to your attention.
With all the competition in the online marketplace, if your website is confusing or hard to use your business is likely losing potential customers because of it. When you perform website maintenance on your business website, your site is constantly improving and becoming easier to use. These improvements encourage users to engage and stay on your website longer.
Protection Whilst Saving Money
Yes, you have heard that right. Performing website maintenance can save you money in the long run. More specifically, I am talking about taking backups of your website as often as possible.
You can get hacked or accidentally delete some of your essential files. It is vital to back up your site regularly. We recommend daily backups, as you never know when a cybercriminal acts.
Website maintenance involves making regular backups, which can help to minimise damage when a problem occurs. With a simple click, you can restore all your files – getting your site running smoothly again.
Website Maintenance In Burnley
Website maintenance is crucial for all businesses, both big and small. Regularly maintaining your website will improve performance and provide a safe and secure environment for your visitors.
Let us take care of everything with our maintenance services. Here at Bandicoot, we want to take your stress away with the implementation of IT. Relax and know your website is maintained and looked after.
Give us a call on 01282 506 616 or email us at firstname.lastname@example.org, and we will be happy to help!