If you have ever had a website built that was not as successful as you’d initially hoped for, you will already be aware of the importance of good web copy, and how detrimental it can be if you don’t have it!
The importance of good web copy on your website can not, and never should be, underestimated.
It’s the one thing that will help optimise your website and drive the traffic, where other websites get left behind!
And this can only mean one thing, increased traffic to your website increases your opportunity to increase sales, deliver service and grow the business!
However, not everybody understands the importance of good web copy, especially if you’ve never had a website before, or you are a new business with a great idea, but you just don’t know how your website will appeal to customers and climb the rankings in the various search engines such as Google, Yahoo or Bing.
All is not lost though! Here at Bandicoot Towers we fully understand the importance of good web copy and can deliver this as part of the package when you decide to take the plunge and put your super new business idea out on to the World Wide Web.
Because an idea, is simply that until put it in to action and people know about it right?
So, if you want to know the importance of good web copy and how it can help to promote your business, read on!
DIY Content or Copy Writing Service?
Many web designers and developers will often not advise the customer of the importance of good web content, and who can blame them? Their job is simply to design or develop the website, it’s up to you to put the content on… isn’t it?
Well not necessarily.
We do things a little differently here at Bandicoot. Yes, we can build Wonderful Websites, yes, we can offer Superb I.T Support, but the difference with us is that we firmly believe in offering the customer a consultation service that takes a 360-degree view.
Basically, what we mean by that is for any customer wanting a new website, or if you have a website that you want updating, we offer the full design, build and write content service, which should really appeal if you have neither the time, nor the inclination to write it yourself!
If you do want to DIY your content of course, that’s absolutely fine, we can have as much or as little input as you require, however writing content is not for the faint hearted.
Just a few of the points you have to remember when writing good web copy is what is the customer actually searching for, what words will optimise your website, how long or how much content should I have, and don’t even get us started on keywords and such like!
What Makes Good Web Copy?
Well we’ve already given you some pointers in the last paragraph, but to go in to more detail and without being too blunt about it, good web copy will make the difference between your website being a success or bombing spectacularly.
Good web copy, or content as it is often referred to, has to be eye-catching, informative, finely balanced between personal and creating mass appeal, oh and did we say anything about optimising your site so it’s at the top of the search engine rankings?
Drilling down in to this a little more, when we refer to the content being ‘personal but with mass appeal’ what you need to create is content that makes your reader feel like you are talking specifically to them, that your product or service is the answer to their current dilemma…
Whether your website is in the retail sector, offers information or you are a service provider, if the person searching the web is looking for your industry it’s important that you connect with them straight away.
So, if they are looking for shoes, information on cake decorating or gardening services, you want them to come to YOUR site, and feel like they have found the answer with you!
You can do this through clever use of Keywords, understanding Search Engine algorithms, having just the right amount of words and images, (and not forgetting to link them through ‘alt-text’), optimising for voice search, (which is only going to increase by the way), and having web copy that makes sound to the reader like you the expert in your field.
It’s also worth remembering that there are literally millions of websites out there, all of them hustling for the number one spot on the first page of the search engines, and that humans are fickle creatures, if the words and content of your website don’t strike a chord with them almost instantaneously, they will move on to a site that does.
Oh, and don’t forget those all-important call to actions! It’s great to have a few words and pictures on your website, but if you don’t actually tell your visitors to buy them, (in the nicest possible way of course!), then you are not going to engage with people who actually want to spend their money with you. On your website…. Giving you the sale.
So, there you go, our whistle stop guide to the importance of good web copy. If you want to tackle all of that yourself when having a new website built or you are updating your existing one, that’s entirely up to you.
If however you see your website as the investment that it really is and you want to ensure that the content is absolutely going to knock the spots off the competition, climb the search engine rankings and draw in the traffic, then our advise is to get the content done at the same time and enlist in the support of the experts to write the copy for you then why not contact us here or call us on 01282 506 616 to discuss your requirements.
We will discuss all of your requirements in detail before making sure the content on your website is a professional representation of your business and gives you the edge over your competitor in the midst of all the websites on the World Wide Web!